TY  - BOOK
TI  - 全球营销战略  执行官指南  (Global Marketing Strategy: A Digest for Chinese Managers)
PP  - China
PB  - Sun Yat-sen University Press
PY  - 2021-01-01
AU  - Schlegelmilch, Bodo B. 
AU  - WU, Huiliang 
ER -