TY  - CONF
TI  - “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group
AF  - Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
PP  - Edinburgh
SP  - 359
EP  - 360
UR  - https://link.springer.com/chapter/10.1007/978-3-030-42545-6_112
PY  - 2020-01-01
AU  - Nindl, Fabian 
AU  - Cerha, Cordula 
ER -