TY  - CHAP
TI  - Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness.
AF  - Theory and Practice in Marketing (TPM)
PP  - Los Angeles
PY  - 2018-01-01
AU  - Uhl, Christina 
AU  - Miller, Klaus 
AU  - Abou Nabout, Nadia 
ER -