TY  - CHAP
TI  - The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
AF  - A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
PP  - Bingley
PB  - Emerald Group Publishing Limited
SP  - 149
EP  - 180
PY  - 2015-01-01
AU  - Penz, Elfriede 
AU  - Hogg, Margaret K. 
ER -