TY  - CHAP
TI  - Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers
AF  - Global Marketing Conference
PP  - Hong Kong
PY  - 2016-01-01
AU  - Stangl, Brigitte 
AU  - Kastner, Margit 
AU  - Prayag, Girish 
ER -