TY  - CONF
TI  - "My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence
AF  - Proceedings of the 2016 Global Marketing Conference
PP  - Hong Kong, China
PB  - -
SP  - 0
EP  - 0
PY  - 2016-01-01
AU  - Weitzl, Wolfgang 
AU  - Wolfsteiner, Elisabeth 
AU  - Wagner, Udo 
AU  - Einwiller, Sabine 
ER -