TY  - CONF
TI  - Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth
AF  - Proceeding of the 6th EMAC Regional Conference
PP  - Vienna
SP  - -
EP  - -
PY  - 2015-06-01
AU  - Weitzl, Wolfgang 
AU  - Zniva, Robert 
ER -