TY  - CONF
TI  - Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework
AF  - Proceedings of the Annual Conference of the Academy of Marketing Science
PP  - Denver, CO
PB  - -
SP  - -
EP  - -
PY  - 2015-04-01
AU  - Weitzl, Wolfgang 
AU  - Zniva, Robert 
ER -