TY - CHAP TI - Nominal Loss Aversion and Individual Investment Decisions AB - We investigate the role of nominal loss aversion in individual investment decisions. As part of a large-scale internet experiment, we present a large, heterogeneous sample of subjects with a series of financial investment decisions. Each decision combines a real and a nominal environment. Subjects choose how much to invest, and how to allocate their investment between a relatively safe and a relatively risky option. The real scenarios include both gains and losses, with each real scenario presented as a nominal gain and a nominal loss. This design allows us to distinguish between aversion to real and aversion to nominal losses. AF - Regional ESA Conference (North America) PP - Santa Cruz, California UR - http://leeps.ucsc.edu/misc/page/ESA/ PY - 2013-02-01 AU - Stephens, Thomas Alexander AU - Tyran, Jean-Robert ER -