TY - CHAP TI - PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising AF - New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation PP - Washington D.C. UR - http://techtv.mit.edu/videos/18315-prosad PY - 2011-01-01 AU - Skiera, Bernd AU - Abou Nabout, Nadia ER -