TY  - CHAP
TI  - PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
AF  - New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation
PP  - Washington D.C.
UR  - http://techtv.mit.edu/videos/18315-prosad
PY  - 2011-01-01
AU  - Skiera, Bernd 
AU  - Abou Nabout, Nadia 
ER -