TY  - CONF
TI  - The Role of Emotions in a price promotion setting
AF  - Global Marketing Conference Proceedings
PP  - Singapore
SP  - 458
EP  - 467
UR  - http://dx.doi.org/10.15444/GMC2014.02.09.01
PY  - 2014-07-01
AU  - Stangl, Barbara 
AU  - Reutterer, Thomas 
ER -