TY  - CONF
TI  - Drivers of Export Segmentation Effectiveness
AF  - Proceedings of the 41st European Marketing Academy
PP  - Portugal
PB  - -
SP  - -
EP  - -
PY  - 2012-01-01
AU  - Ring, A. 
AU  - Diamantopoulos, Adamantios 
AU  - Schlegelmilch, Bodo B. 
ER -