TY  - CHAP
TI  - Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market
AF  - 18th Congress of the European Association of Agricultural Economists (EAAE)
PP  - Zürich
PY  - 2011-01-01
AU  - Weiss, Christoph 
AU  - Loy, Jens-Peter 
AU  - Empen, Janine 
ER -