TY  - CONF
TI  - Measuring Affective Information Processing in Information Systems and Consumer Research. Introducing Startle Reflex Modulation
AF  - ICIS Proceedings (Proceedings of the International Conference on Information Systems 2012)
PP  - Orlando, Florida, USA
PB  - AIS Association for Information Systems
SP  - 1
EP  - 16
PY  - 2012-01-01
AU  - Koller, Monika 
AU  - Walla, Peter 
ER -