TY  - CONF
TI  - Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour
AF  - Proceedings of the 13th General Online Research Conference GOR
PP  - Düsseldorf
SN  - 978-3-00-033976-9
PB  - -
SP  - 74
EP  - 75
PY  - 2011-04-01
AU  - Ziniel, Wolfgang 
ER -