TY - CONF TI - Marketing Awareness of NGOs: Necessary Evil or Basic Principle to Meet the Stakeholders“ Needs? AF - EMES(European Research Network)Conferences Selected Papers Series, ECSP-B08-08 PP - - SN - - SP - 1 EP - 23 UR - http://www.emes.net/index.php?id=458 PY - 2009-07-01 AU - Dorenkamp, Isabelle AU - Buber, Renate ER -