TY  - GEN
TI  - What’s a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures
AF  - 34th EIBA Annual Conference
PP  - Tallinn
UR  - http://eiba2008.ttu.ee/
PY  - 2008-01-01
AU  - Penz, Elfriede 
AU  - Stöttinger, Barbara 
ER -