TY  - CHAP
TI  - The role of uncertainty and trust in the marketing of new technologies
AF  - Trust and New Technologies – Marketing and Management on the Internet and Mobile Media
PP  - Cheltenham/Northampton
SN  - 9781847205681
PB  - Edward Elgar Publishing
SP  - 282
EP  - 295
PY  - 2008-11-01
AU  - Rößl, Dietmar 
AU  - Fink, Matthias 
AU  - Kraus, Sascha 
ER -