TY  - CONF
TI  - Consumer intentions to redeem mobile coupons
AF  - Proceedings of the 36th European Marketing Academy Conference (36th EMAC)
PP  - Reykjavik, Iceland
SP  - CD
EP  - CD
UR  - www.emac2007.org
PY  - 2007-05-01
AU  - Kleijnen, Mirella 
AU  - Dickinger, Astrid 
ER -