Maleki, Elham, Ahmadi, Iman, Abou Nabout, Nadia, Skiera, Bernd. 2017. Why Advertisers Should Not Target Narrow Audiences. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06-10.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Why Advertisers Should Not Target Narrow Audiences |
| Event | 39th INFORMS Marketing Science Conference |
| Year | 2017 |
| Date | 07.06-10.06. |
| Country | United States/USA |
| Location | Los Angeles |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Ahmadi, Iman (Goethe Universität Frankfurt, Germany)
- Maleki, Elham (Goethe Universität Frankfurt, Germany)
- Skiera, Bernd (Goethe Universität Frankfurt, Germany)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)