Quotation Caton, Simon, Hall, Margeret, Weinhardt, Christof. 2015. How do politicians use Facebook? An applied Social Observatory. Big Data & Society. 2




In the age of the digital generation, written public data is ubiquitous and acts as an outlet for today's society. Platforms like Facebook, Twitter, Google+ and LinkedIn have profoundly changed how we communicate and interact. They have enabled the establishment of and participation in digital communities as well as the representation, documentation and exploration of social behaviours, and had a disruptive effect on how we use the Internet. Such digital communications present scholars with a novel way to detect, observe, analyse and understand online communities over time. This article presents the formalization of a Social Observatory: a low latency method for the observation and measurement of social indicators within an online community. Our framework facilitates interdisciplinary research methodologies via tools for data acquisition and analysis in inductive and deductive settings. By focusing our Social Observatory on the public Facebook profiles of 187 federal German politicians we illustrate how we can analyse and measure sentiment, public opinion, and information discourse in advance of the federal elections. To this extent, we analysed 54,665 posts and 231,147 comments, creating a composite index of overall public sentiment and the underlying conceptual discussion themes. Our case study demonstrates the observation of communities at various resolutions: “zooming” in on specific subsets or communities as a whole. The results of the case study illustrate the ability to observe published sentiment and public dialogue as well as the difficulties associated with established methods within the field of sentiment analysis within short informal text.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Big Data & Society
Citation Index SSCI
Language English
Title How do politicians use Facebook? An applied Social Observatory
Volume 2
Year 2015
URL http://journals.sagepub.com/doi/pdf/10.1177/2053951715612822
DOI http://dx.doi.org/10.1177/2053951715612822
Open Access Y
Open Access Link https://doi.org/10.1177/2053951715612822


Hall, Margeret (Details)
Weinhardt, Christof (Former researcher)
Caton, Simon (Karlsruhe Institute of Technology, Germany)
Institute for Cognition & Behavior IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
1127 Information science (Details)
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