Quotation Willems, Jurgen. 2021. Stereotypical associations about professions. WU Wien Linguistikzirkel, Vienna, 17.05.21




Stereotypes strongly influence social interactions. This is also the case for stereotypes about professions. Jurgen Willems will report on ongoing research about stereotypical associations regarding public servants, and about various professions in the public sector as well as the for‐profit and nonprofit sectors. A detailed insight in professional stereotypes can lead to a better understanding of the theoretical and practical challenges, such as citizen behavior towards public servants, as well as the attractiveness of and political decisions about public service jobs. He will also give an insight in learning points with respect to analyzing cognitive word associations.


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  • public sector
  • mixed-methods
  • Stereotypes
  • professions

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title Stereotypical associations about professions
Event WU Wien Linguistikzirkel
Location Vienna
Event country Austria
Date May 17, 2021
URL https://www.wu.ac.at/en/pubmgt/research/public-value-reputation-and-stereotypes


Willems, Jurgen (Details)
Institute for Public Management and Governance IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5234 Administrative science (Details)
6906 Public research (Details)
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