Quotation Saracevic, Selma, Schlegelmilch, Bodo B. 2021. The Impact of Social Norms on Pro-Environmental Behavior: A Systematic Literature Review of The Role of Culture and Self-Construal. Sustainability. 13 (9), 5156


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Abstract

This paper documents state-of-the-art research on the impact of social norms on pro-environmental consumer behavior. Our aim was to identify possible research gaps, in particular in terms of the moderating role of culture and self-construal, and to suggest potentially fruitful research avenues. To achieve these objectives, we conducted a systematic review of the literature on the impact of social norms on sustainability over the past 20 years, placing emphasis on the role of culture and self-construal. Altogether, we collected over 16,000 papers via Web of Science and subsequently used NVivo 12 for a fine-grained qualitative analysis. Our findings provide several new insights. First, we identified the most popular research areas, top journals and leading authors in the field of social norms and pro-environmental sustainability. Second, we pinpointed the most popular research topics in the context of the norm–sustainability relationship. Third, we revealed how culture and self-construal have been addressed when researching the connection between social norms and pro-environmental behavior, identified managerial implications, and offered future research directions on the moderating effects of culture and self-construal.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Sustainability
Citation Index SSCI
WU-Journal-Rating new STRAT-C
Language English
Title The Impact of Social Norms on Pro-Environmental Behavior: A Systematic Literature Review of The Role of Culture and Self-Construal
Volume 13
Number 9
Year 2021
Page from 5156
URL https://www.mdpi.com/2071-1050/13/9/5156
DOI https://doi.org/10.3390/su13095156
Open Access Y
Open Access Link https://www.mdpi.com/2071-1050/13/9/5156

Associations

People
Saracevic, Selma (Details)
Schlegelmilch, Bodo B. (Details)
Organization
Institute for International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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