Quotation Marckhgott, Eva, Kamleitner, Bernadette. 2021. A Manager’s Toolbox for Consumer-Centric Food Packaging. Marketing Review St. Gallen. 38 (3), 888-897.


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Abstract

At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Review St. Gallen
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title A Manager’s Toolbox for Consumer-Centric Food Packaging
Volume 38
Number 3
Year 2021
Page from 888
Page to 897
Reviewed? Y
DOI n.a.
Open Access N

Associations

Projects
Packaging
People
Marckhgott, Eva (Details)
Kamleitner, Bernadette (Details)
Organization
Institute for Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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