Marckhgott, Eva, Kamleitner, Bernadette. 2021. A Manager’s Toolbox for Consumer-Centric Food Packaging. Marketing Review St. Gallen. 38 (3), 888-897.
BibTeX
Abstract
At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Marketing Review St. Gallen |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | English |
| Title | A Manager’s Toolbox for Consumer-Centric Food Packaging |
| Volume | 38 |
| Number | 3 |
| Year | 2021 |
| Page from | 888 |
| Page to | 897 |
| Reviewed? | Y |
| DOI | n.a. |
| Open Access | N |
Associations
- Projects
- Packaging
- People
- Marckhgott, Eva (Former researcher)
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)