Quotation Claes, Maria Theresia. 2018. Pizza Hut Vietnam. Adapting a global code of conduct. In: Crossing Boundaries in Asia – Cases on Culture, CSR and Coaching, Hrsg. Christiane Prange and Ralph Kattenbach, 153-166. Berlin: Springer.


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Abstract

Codes of conduct are written and implemented to last for decades, but applying the principles in developing countries such as Vietnam is really challenging. Many elements of a code of conduct are formulated by the headquarters of international or global companies where the culture and behaviors differ from those of emerging markets. At Pizza Hut Vietnam, people understand the role that the corporate code of conduct plays in shaping the company culture. However, due to the Vietnamese culture and resulting mentality of the workforce, Pizza Hut management needs to spend time and effort to change its employees’ mind-set in order for them to adapt to the code of conduct and uphold the company’s values.

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Publication's profile

Status of publication Published
Affiliation External
Type of publication Chapter in edited volume
Language English
Title Pizza Hut Vietnam. Adapting a global code of conduct
Title of whole publication Crossing Boundaries in Asia – Cases on Culture, CSR and Coaching
Editor Christiane Prange and Ralph Kattenbach
Page from 153
Page to 166
Location Berlin
Publisher Springer
Year 2018
Reviewed? Y
URL https://link.springer.com/chapter/10.1007%2F978-3-030-19662-2_12
ISBN 978-3-030-19662-2
Open Access N

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Claes, Maria Theresia (Details)
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