Heine, Klaus, Nobbs, Karinna, Sperber, Sonja. 2013. Creating and developing luxury brands in China. ECCH.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Case study |
| Language | English |
| Title | Creating and developing luxury brands in China |
| Source | ECCH |
| Year | 2013 |
Associations
- People
- Sperber, Sonja (Details)
- External
- Heine, Klaus (EMLYON Business School, China)
- Nobbs, Karinna (University of the Arts London, United Kingdom)