Sperber, Sonja, Beyerhaus, Christiane. 2018. Steigerung der Markenbekanntheit durch Social Media-Marketing - Ein Fallbeispiel. Marketing Review St. Gallen. 35 (6), 68-75.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Journal article |
| Journal | Marketing Review St. Gallen |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Steigerung der Markenbekanntheit durch Social Media-Marketing - Ein Fallbeispiel |
| Volume | 35 |
| Number | 6 |
| Year | 2018 |
| Page from | 68 |
| Page to | 75 |
| DOI | na |
| Open Access | N |
Associations
- People
- Sperber, Sonja (Details)
- External
- Beyerhaus, Christiane (ISM International School of Management, Germany)