Quotation Dost, Florian, Phieler, Ulrike. 2018. Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign. ICIS, San Francisco, California, Vereinigte Staaten/USA, 13.12.-16.12.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign
Event ICIS
Year 2018
Date 13.12.-16.12.
Country United States/USA
Location San Francisco, California

Associations

People
Phieler, Ulrike (Details)
External
Dost, Florian (BTU Cottbus Senftenberg, Germany)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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