Quotation Dost, Florian, Phieler, Ulrike. 2019. How Television and Print Advertising, Digital Banners, and Firm Created Word-of-Mouth Support Different Stages in the Path to Adoption. EMAC, Hamburg, Deutschland, 28.05.-31.05.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title How Television and Print Advertising, Digital Banners, and Firm Created Word-of-Mouth Support Different Stages in the Path to Adoption
Event EMAC
Year 2019
Date 28.05.-31.05.
Country Germany
Location Hamburg

Associations

People
Phieler, Ulrike (Details)
External
Dost, Florian (BTU Cottbus Senftenberg, Germany)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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