Quotation Phieler, Ulrike, Dost, Florian. 2019. Planning Seeded Marketing Campaigns that Drive Firm-created Word-of-Mouth and Sales. EMAC, Hamburg, Deutschland, 28.05.-31.05.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Planning Seeded Marketing Campaigns that Drive Firm-created Word-of-Mouth and Sales
Event EMAC
Year 2019
Date 28.05.-31.05.
Country Germany
Location Hamburg

Associations

People
Phieler, Ulrike (Details)
External
Dost, Florian (BTU Cottbus Senftenberg, Germany)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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