Quotation Dost, Florian, Phieler, Ulrike. 2019. Funnel-Stage-Dependent, Complex Interactions between Offline and Online Media. INFORMS Marketing Science Conference, Rome, Italien, 20.06.-22.06.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Funnel-Stage-Dependent, Complex Interactions between Offline and Online Media
Event INFORMS Marketing Science Conference
Year 2019
Date 20.06.-22.06.
Country Italy
Location Rome

Associations

People
Phieler, Ulrike (Details)
External
Dost, Florian (BTU Cottbus Senftenberg, Germany)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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