Quotation Phieler, Ulrike, Dost, Florian. 2019. Seeding Done Right: Designing Effective Seeded Marketing Campaigns In Light Of Brand Context Effects. INFORMS Marketing Science Conference, Rome, Italien, 20.06-22.06.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Seeding Done Right: Designing Effective Seeded Marketing Campaigns In Light Of Brand Context Effects
Event INFORMS Marketing Science Conference
Year 2019
Date 20.06-22.06
Country Italy
Location Rome

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Phieler, Ulrike (Details)
External
Dost, Florian (BTU Cottbus Senftenberg, Germany)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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