Quotation Schuh, Arnold, Huber, Daniela. 2020. Apple Inc.'s dilemma: Relocating supply chains out of China. EMCEE Website.




The case describes the impact of the US-China trade war on Apple Inc.’s operations in China. Apple’s bet on the “cheap China” sourcing model means that 90% of the assembly happens in China. In 2018, President Trump began to introduce step-by-step duties on Chinese imports ending up with tariffs of 7.5% and 25% covering about $360 billion worth of imports. Apple managed to get exemptions for iPhone imports from China so far but not for component imports. As President Trump was advancing the decoupling of the US and Chinese economies, Apple had to prepare for mounting difficulties. What are the risks of a supply chain relocation out of China? What are Apple’s options in adjusting its China-centered global supply chain?


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Case study
Language English
Title Apple Inc.'s dilemma: Relocating supply chains out of China
Source EMCEE Website
Year 2020
URL https://www.wu.ac.at/emcee/lehre/lehrmaterialien/fallstudien-emerging-markets-cee


Schuh, Arnold (Details)
Huber, Daniela (WU, Austria)
Competence Center for Emerging Markets and CEE WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5333 Business management (Details)
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