Quotation Sinkovics, R.R., Schlegelmilch, B.B.. 2000. Marketing Academics in Austria, Germany and Switzerland: Humboldt's Ideals Give Way to Performance Pressure. Journal of Marketing Management, 16, 6, 745-759


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing Management
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Marketing Academics in Austria, Germany and Switzerland: Humboldt's Ideals Give Way to Performance Pressure
Year 2000
Reviewed? Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Sinkovics, Rudolf (Former researcher)
Organization
Advertisitng and Market Research (Former organization)
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