Abou Nabout, Nadia, Ada, Sila. 2020. Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards. In: The Routledge Companion to Strategic Marketing, Hrsg. Bodo B. Schlegelmilch, Russell S. Winer, 449-465. New York: Routledge.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards |
| Title of whole publication | The Routledge Companion to Strategic Marketing |
| Editor | Bodo B. Schlegelmilch, Russell S. Winer |
| Page from | 449 |
| Page to | 465 |
| Location | New York |
| Publisher | Routledge |
| Year | 2020 |
| Reviewed? | Y |
| URL | https://www.taylorfrancis.com/books/routledge-companion-strategic-marketing-bodo-schlegelmilch-russell-winer/e/10.4324/9781351038669 |
| ISBN | 9781138489080 |
| Open Access | N |
Associations
- People
- Abou Nabout, Nadia (Details)
- Ada, Sila (Former researcher)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)