Abou Nabout, Nadia, Ada, Sila. 2020. Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards. In: The Routledge Companion to Strategic Marketing, Hrsg. Bodo B. Schlegelmilch, Russell S. Winer, 449-465. New York: Routledge.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | English |
Title | Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards |
Title of whole publication | The Routledge Companion to Strategic Marketing |
Editor | Bodo B. Schlegelmilch, Russell S. Winer |
Page from | 449 |
Page to | 465 |
Location | New York |
Publisher | Routledge |
Year | 2020 |
Reviewed? | Y |
URL | https://www.taylorfrancis.com/books/routledge-companion-strategic-marketing-bodo-schlegelmilch-russell-winer/e/10.4324/9781351038669 |
ISBN | 9781138489080 |
Open Access | N |
Associations
- People
- Abou Nabout, Nadia (Details)
- Ada, Sila (Details)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5320 Marketing (Details)