Quotation Salzberger, T., Sinkovics, R.R., Schlegelmilch, B.B.. 1999. Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches. Australasian Marketing Journal, 7, 2, 23-38


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Australasian Marketing Journal
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches
Year 1999
Reviewed? Y

Associations

People
Sinkovics, Rudolf (Former researcher)
Schlegelmilch, Bodo B. (Details)
Salzberger, Thomas (Details)
Organization
International Marketing Management IN (Details)
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