Quotation Prange, Christiane, Schlegelmilch, Bodo B. 2021. Designing a Corporate Innovation Strategy: The Cube Solution. In: The Routledge Companion to Strategic Marketing, Hrsg. Schlegelmilch B.B. and Winer R.S. 275-292. New York: Routledge.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Designing a Corporate Innovation Strategy: The Cube Solution
Title of whole publication The Routledge Companion to Strategic Marketing
Editor Schlegelmilch B.B. and Winer R.S.
Page from 275
Page to 292
Location New York
Publisher Routledge
Year 2021
Open Access N

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Prange, Christiane (Tongji University, China)
Organization
Institute for International Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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