Quotation Schlegelmilch, Bodo B., H., WU. 2021. 全球营销战略 执行官指南 (Global Marketing Strategy: A Digest for Chinese Managers). China: Sun Yat-sen University Press.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language Chinese
Title 全球营销战略 执行官指南 (Global Marketing Strategy: A Digest for Chinese Managers)
Location China
Publisher Sun Yat-sen University Press
Year 2021
Open Access N

Associations

People
Schlegelmilch, Bodo B. (Details)
External
H., WU (Sun Yat-sen University, China)
Organization
Institute for International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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