Schlegelmilch, Bodo B., WU, Huiliang. 2021. 全球营销战略 执行官指南 (Global Marketing Strategy: A Digest for Chinese Managers). China: Sun Yat-sen University Press.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | Chinese |
| Title | 全球营销战略 执行官指南 (Global Marketing Strategy: A Digest for Chinese Managers) |
| Location | China |
| Publisher | Sun Yat-sen University Press |
| Year | 2021 |
| Open Access | N |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- WU, Huiliang (Sun Yat-Sen University, China)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)