Quotation Schwarenthorer, Pirmin Christoph, Taudes, Alfred, Hunschofsky, Johannes, Magnet, Christoph, Tschandl, Martin. 2020. Increased company performance through macroeconomics sales forecasting: A case study. Journal of Japanese Operations Management and Strategy. 10 (1), 1-17.


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Abstract

Traditional planning in the business environment is used to allocate and coordinate resources mainly on basis of company-internal data. Thereby, a general weakness is that macroeconomic changes, due to business cycles, are not taken into consideration and the chance to take advantage of the associated effects on the revenues of an individual enterprise is missed. Including a macroeconomic trend analysis in business planning fosters the objectivity to create a solid basis for a corporate decision-making process. This paper deals with the Economic Trend Outlook Model which allows to consider macroeconomic influences on the company-specific capacity planning. In doing so, a company can turn into a proactive organization that makes use of advanced trend information and improves the individual forecasting accuracy. Thus this paper describes the method behind this strategy and introduces a stepwise approach using the examples of two company cases.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Japanese Operations Management and Strategy
Language English
Title Increased company performance through macroeconomics sales forecasting: A case study
Volume 10
Number 1
Year 2020
Page from 1
Page to 17
Reviewed? Y
URL https://www.jstage.jst.go.jp/article/joms/10/1/10_1/_article/-char/en
DOI https://doi.org/10.20586/joms.10.1_1
Open Access Y
Open Access Link https://www.jstage.jst.go.jp/article/joms/10/1/10_1/_pdf/-char/en

Associations

Projects
Austrian Center for Digital Production
People
Schwarenthorer, Pirmin Christoph (Former researcher)
Taudes, Alfred (Details)
External
Hunschofsky, Johannes (Vienna University of Technology, Austria)
Magnet, Christoph (FH Joanneum University of Applied Sciences, Austria)
Tschandl, Martin (FH Joanneum University of Applied Sciences, Austria)
Organization
Research Institute for Supply Chain Management FI (Details)
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