Quotation Theodoropoulou, Irene, Tovar, Johanna, Hrsg. 2020. Research Companion to Language and Country Branding. 1st. Abington, Oxon; New York, NY: Routledge.




Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Edited book (editorship)
Language English
Type of published work Book
Title Research Companion to Language and Country Branding
Edition 1st
Location Abington, Oxon; New York, NY
Publisher Routledge
Year 2020
URL https://www.routledge.com/Research-Companion-to-Language-and-Country-Branding/Theodoropoulou-Tovar/p/book/9780367343590
ISBN 9780367343590
Open Access N


Tovar, Johanna (Details)
Theodoropoulou, Irene (Qatar University, Qatar)
Institute for English Business Communication (Köster) (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5927 Ethnography (Details)
6604 Applied linguistics (Details)
6611 Linguistics (Details)
6623 Sociolinguistics (Details)
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