Reutterer, Thomas, Valendin, Jan, Platzer, Michael, Kalcher, Klaudius. 2020. From RFM to LSTM: Predicting customer future with autoregressive neural nets. Marketing Analytics Symposium – Sydney (MASS) 2020, Sydney / Australia, Österreich, 03.02.-04.02.2020.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | From RFM to LSTM: Predicting customer future with autoregressive neural nets |
| Event | Marketing Analytics Symposium – Sydney (MASS) 2020 |
| Year | 2020 |
| Date | 03.02.-04.02.2020 |
| Country | Austria |
| Location | Sydney / Australia |
Associations
- People
- Reutterer, Thomas (Details)
- Valendin, Jan (Details)
- External
- Kalcher, Klaudius (MOSTLY AI, Austria)
- Platzer, Michael (MOSTLY AI, Austria)
- Organization
- Institute for Service Marketing and Tourism IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research Institute for Cryptoeconomics FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)