Nindl, Fabian, Cerha, Cordula. 2020. “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. In Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Hrsg. Springer, 359-360. Edinburgh: None.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group |
Title of whole publication | Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. |
Editor | Springer |
Page from | 359 |
Page to | 360 |
Location | Edinburgh |
Year | 2020 |
URL | https://link.springer.com/chapter/10.1007/978-3-030-42545-6_112 |
Open Access | N |