Nindl, Fabian, Cerha, Cordula. 2020. “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. In Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Hrsg. Springer, 359-360. Edinburgh: None.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Contribution to conference proceedings
Language	English
Title	“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group
Title of whole publication	Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Editor	Springer
Page from	359
Page to	360
Location	Edinburgh
Year	2020
URL	https://link.springer.com/chapter/10.1007/978-3-030-42545-6_112
Open Access	N

Associations

People: Nindl, Fabian (Details); Cerha, Cordula (Details)
Organization: Institute for Retailing & Data Science IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5315 Commercial science (Details); 5320 Marketing (Details)

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