Quotation Dolnicar, Sara, Grün, Bettina. 2017. Methods in segmentation. In: Segmentation in Social Marketing: Process, Methods and Application, Hrsg. T. Dietrich, S. Rundle-Thile, and K. Kubacki, 93-107. Segmentation in Social Marketing: Process, Methods and Application: Springer Verlag.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation External
Type of publication Chapter in edited volume
Language English
Title Methods in segmentation
Title of whole publication Segmentation in Social Marketing: Process, Methods and Application
Editor T. Dietrich, S. Rundle-Thile, and K. Kubacki
Page from 93
Page to 107
Location Segmentation in Social Marketing: Process, Methods and Application
Publisher Springer Verlag
Year 2017
Reviewed? Y
Open Access N

Associations

People
Grün, Bettina (Details)
External
Dolnicar, Sara (Universtity of Queensland, Australia)
Research areas (ÖSTAT Classification 'Statistik Austria')
1105 Computer software (Details)
1113 Mathematical statistics (Details)
5701 Applied statistics (Details)
Google Scholar: Search