Quotation Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich. 2011. Quick, simple and reliable: Forced binary survey questions. International Journal of Market Research. 53 (2), 231-252.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal International Journal of Market Research (früher: Journal of the Market Research Society)
Citation Index SSCI
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Quick, simple and reliable: Forced binary survey questions.
Volume 53
Number 2
Year 2011
Page from 231
Page to 252
Reviewed? Y
DOI http://dx.doi.org/10.2501/IJMR-53-2-231-252
Open Access N

Associations

People
Grün, Bettina (Details)
External
Dolnicar, Sara (University of Wollongong, Australia)
Leisch, Friedrich (Ludwig-Maximillians-Universität München, Germany)
Research areas (ÖSTAT Classification 'Statistik Austria')
1105 Computer software (Details)
1113 Mathematical statistics (Details)
5701 Applied statistics (Details)
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