Quotation Dolnicar, Sara, Rossiter, John R., Grün, Bettina. 2012. “Pick-any” measures contaminate brand image studies. International Journal of Market Research (früher: Journal of the Market Research Society). 54 (6), 821-834.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal International Journal of Market Research (früher: Journal of the Market Research Society)
Citation Index SSCI
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title “Pick-any” measures contaminate brand image studies.
Volume 54
Number 6
Year 2012
Page from 821
Page to 834
Reviewed? Y
DOI http://dx.doi.org/10.2501/IJMR-54-6-821-834
Open Access N

Associations

People
Grün, Bettina (Details)
External
Dolnicar, Sara (Universtity of Queensland, Australia)
Rossiter, John R. (University of Wollongong, Australia)
Research areas (ÖSTAT Classification 'Statistik Austria')
1105 Computer software (Details)
1113 Mathematical statistics (Details)
5701 Applied statistics (Details)
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