Quotation Dolnicar, Sara, Grün, Bettina. 2014. Including “Don't know” answer options in brand image surveys improves data quality. International Journal of Market Research. 56 (1), 33-50.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal International Journal of Market Research (früher: Journal of the Market Research Society)
Citation Index SSCI
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Including “Don't know” answer options in brand image surveys improves data quality.
Volume 56
Number 1
Year 2014
Page from 33
Page to 50
Reviewed? Y
DOI http://dx.doi.org/10.2501/IJMR-2013-043
Open Access N

Associations

People
Grün, Bettina (Details)
External
Dolnicar, Sara (Universtity of Queensland, Australia)
Research areas (ÖSTAT Classification 'Statistik Austria')
1105 Computer software (Details)
1113 Mathematical statistics (Details)
5701 Applied statistics (Details)
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