Quotation Grün, Bettina, Rossiter, John R., Dolnicar, Sara. 2015. Why level-free forced-choice binary measures of brand benefit beliefs work well. International Journal of Market Research (früher: Journal of the Market Research Society). 57 (2), 239-256.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal International Journal of Market Research (früher: Journal of the Market Research Society)
Citation Index SSCI
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Why level-free forced-choice binary measures of brand benefit beliefs work well.
Volume 57
Number 2
Year 2015
Page from 239
Page to 256
Reviewed? Y
URL https://www.researchgate.net/publication/281653406_Why_the_level-free_forced-choice_binary_measure_of_brand_benefit_beliefs_works_so_well
DOI https://doi.org/10.2501%2FIJMR-2014-048
Open Access N

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People
Grün, Bettina (Details)
External
Dolnicar, Sara (Universtity of Queensland, Australia)
Rossiter, John R. (University of Wollongong, Australia)
Research areas (ÖSTAT Classification 'Statistik Austria')
1105 Computer software (Details)
1113 Mathematical statistics (Details)
5701 Applied statistics (Details)
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