Quotation Grün, Bettina, Dolnicar, Sara. 2016. Response-style corrected market segmentation for ordinal data. Marketing Letters. 27 (4), 729-741.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Marketing Letters
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new MAR-A, STRAT-B, WH-B
Language English
Title Response-style corrected market segmentation for ordinal data.
Volume 27
Number 4
Year 2016
Page from 729
Page to 741
Reviewed? Y
DOI http://dx.doi.org/10.1007/s11002-015-9375-9
Open Access N

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Grün, Bettina (Details)
External
Dolnicar, Sara (Universtity of Queensland, Australia)
Research areas (ÖSTAT Classification 'Statistik Austria')
1105 Computer software (Details)
1113 Mathematical statistics (Details)
5701 Applied statistics (Details)
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