Quotation Hajibaba, Homa, Grün, Bettina, Dolnicar, Sara. 2020. Improving the stability of market segmentation analysis. International Journal of Contemporary Hospitality Management. 32 (4), 1393-1411.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal International Journal of Contemporary Hospitality Management
Citation Index SSCI
WU-Journal-Rating new WH-B
Language English
Title Improving the stability of market segmentation analysis.
Volume 32
Number 4
Year 2020
Page from 1393
Page to 1411
Reviewed? Y
DOI http://dx.doi.org/10.1108/IJCHM-02-2019-0137
Open Access N

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People
Grün, Bettina (Details)
External
Dolnicar, Sara (Universtity of Queensland, Australia)
Hajibaba, Homa (Universtity of Queensland, Australia)
Research areas (ÖSTAT Classification 'Statistik Austria')
1105 Computer software (Details)
1113 Mathematical statistics (Details)
5701 Applied statistics (Details)
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