Quotation Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich. 2018. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. Management for Professionals: Springer.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Book (monograph)
Language English
Title Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful.
Location Management for Professionals
Publisher Springer
Year 2018
Open Access N

Associations

People
Grün, Bettina (Details)
External
Dolnicar, Sara (Universtity of Queensland, Australia)
Leisch, Friedrich (University of Natural Resources and Life Science, Austria)
Research areas (ÖSTAT Classification 'Statistik Austria')
1105 Computer software (Details)
1113 Mathematical statistics (Details)
5701 Applied statistics (Details)
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